why do you get hurt every season
That kind of consistency separates good athletes from great ones. It’s not about going all-out every day, it’s about stacking small wins week after week.
Useing Bands at Eastbound
When we use bands in our max effort training, the goal is to push athletes past sticking points and overload their top-end strength. For example, a max effort banded deadlift or squat requires an athlete to fight increasing tension as the bar gets closer to lockout
New Bar New Strengths
Changing bars isn’t just mixing things up… it’s a planned, purposeful strategy to keep athletes strong, healthy, and well-rounded. By attacking the body from multiple angles and force demands, we ensure our athletes are never just good at one lift, they’re good in every position they’ll face in their sport.

Max Effort Lower: Developing Absolute Strength from the Ground Up
Max Effort Lower days are about building strength that translates. Athletes need to produce and absorb high levels of force in every sport. This day trains that capacity safely, systematically, and with long-term progression in mind.
We don’t guess. We train with intent, and we build monsters from the ground up.

Training Heavy: Building maximal strength for athletes
Absolute strength is the base. Without it, speed, power, and skill have limited room to grow. That’s why our athletes train to move heavy weight fast, safe, and with purpose.